Reframe the purchase
The cost of the compromise
“The expensive part is not buying this. It is living with the workaround.”
- 00–03Macro shot of the unopened package
You are not paying for another product.
- 03–09Founder reveals the overlooked design decision
You are paying to remove this daily compromise.
- 09–16Three real-life use moments in quick succession
That is why the difference compounds.